The Auction of the Survival Difference

between the North and the South

17:14:42, Sept. 22th, 2014    Source: Twenty-first Century Economic Report

The auction of the survival difference between the north and the south

To “ Look back and Prospect--- Shanghai art auction market revitalization road”as the theme of the 2014 Shanghai art auction recently held a forum. The forum not only attracted Duoyunxuan, Jinghua, Shanghai auction house and other local art auction mechanisms, and the principals of Chinese Fang, Beijing Rongbao, Beijing Huachen were also on the full scene.

North and south on the auction data are different attitude.

Based on analysis of the data, looking for Shanghai and other works of art auction market gap seems to be the focus of speech at the beginning of this forum. Those doyen figures from Shanghai auction world are trying to find out the gap between Shanghai, Beijing and Hongkong area through the analysis of the current art auction data as a team.

In contrast, those Big brothers from Beijing auction houses are better at perceptual analysis to the current art auction market trend. The director Qin Kou of Jiade international auction company uses Beijing Man and Shanghai Baby as a metaphor to describe Beijing and Shanghai auction market. He thinks that an important reason for Shanghai auction house without an undivided attention to do art auction is on running many businesses.

Brand strategy consciousness are been strengthened together

Although there is a big difference among those Big brothers of south and north auction industry, one point on the forum consensus is to make the art auction to allow more people to participate in the brand awareness, which cannot be ignored absolutely.