The People‘s Government of Sichuan Province on Accelerating the Development of Cultural Industry(draft)

Sept.18,2012 From: Sichuan provincial department of culture Chuan Issued No.[2012]14

Municipalities(state)peoples government, the provincial government departments, agencies, directly under the relevant units,

The development of cultural industry is an important way to meet people‘s multi-level and multi-aspect of diverse spiritual and cultural needs of the socialist market economy condition, and an important means to promote economic structural adjustment, change in mode of development. To fully carry out the spirit of the party‘s seventeen session of the six CCP plenary conferences and the nine plenary session of the nine provincial party committee, conscientiously implement the ‘CPC Sichuan provincial committee decision on deepening the reform of the cultural system and speed up the construction of cultural province’(Chuan Issued No.(2011)19) and ‘Sichuan province 1025 cultural reform and development planning’, to promote the development of cultural industry in our province and promote cultural industry has become a pillar industry of national economy of our province, we hereby put forward the following opinions.

The People’s Government of Sichuan Province

Mar. 28,2012

1. The guilding ideology

We comprehensively implement the spirit of our party’s seventeen session of the six CCP plenary conferences and the nine plenary session of the nine provincial party committee, deepen the reform of the cultural system, change the way of cultural development, focus on the idea innovation, mechanism innovation, policy innovation, work innovation,rely on the Sichuan abundant cultural resources and broad market space, take the market as the guidance, the enterprises as the main body to create a distinct characteristic of Sichuan, obvious comparative advantage in key industries, key products, key projects and key enterprises, to construct a modern cultural market system with reasonable, complete, high technology content, creative competitive structure so that we can promote our province culture industry comprehensive strength.

2. Development goals

2) To create a number of distinctive characteristics of Sichuan key cultural products, to form a number of key cultural industry strong agglomeration effects of the project and to foster a number of leading cultural enterprises obvious comparative advantage.

3. Key tasks

5) To create cultural products. We make full use of bearing role of cultural products in promoting the development of cultural industry by relying on the characteristics of cultural resources and mining Sichuan to inherit and develop Shu embroidery, Qiang embroidery, Tangka, Mianzhu New Year paintings, fold arts and crafts, to develop antique art, modern art, sculpture and other cultural products production and sales in order to expand tourism performing products market share and create excellent dance works.

4. The market main body

7) To establish modern enterprise system.

9) To support the development of private enterprise culture.

10) To increase the intensity of innovation. Cultural enterprises should make use of network technology, digital technology transformation upgrading of traditional business, promote the enterprise level of equipment and technology content, improve the cultural products of the original ability to create a number of distinctive characteristics of Sichuan and obvious comparative advantage of cultural products, cultural brand, characteristic culture industry brand, reginal cultural industry brand.

5. The main measures

11) To improve the modern cultural market system.We accelerate the development of cultural capital, personnel, information, technology and copyright and other elements of the market and to cultivate the assets assessment, property rights trading, brokerage and other cultural service market in order to run the Chengdu cultural property exchange,to explore the development of culture and art professional property rights trading market and to promote the optimal allocation of cultural elements.

14) To develop cultural industry project investment.

15) To promote the cultural industry ‘going out’.We cultivate a number of export-oriented enterprise culture and culture industry base, encourage cultural enterprises to establish branches in overseas institutions, actively expand the international market, and promote culture enterprises ‘going out’with the cultural trade and investment.

6. Cultural talents

16) To create the culture of high level leaders and high-quality cultural talents.

17) To strengthen cultural personnel training and personnel resources reserve.

18) To improve the cultural talent incentive mechanism.

7. Policy support

20) To encourage and guide the province and outside the equity investment fund.

21) To encourage and gride the banking financial institutions to increase support for cultural enterprises and cultural projects credit.

28) To reduce to 15% preferential enterprise income tax in accordance with the preferential tax conditions for western development of cultural enterprises.